Top-Promote advertising and sales agency is an entrepreneurial agency for market-focused communication solutions for the Balkan Market, focused on Serbian and Croatia Print and Onlinemedia, also TV and Radio.
The Portfolio is based thereby on three columns: innovative, integrative and international.
Top-Promote interlaces the entire communication such as: Strategic mark management, Classical advertisement, Direct marketing, Public Relation, Sales Promotion, Sponsoring, Events and Design as well as the ranges Multimedia and eBusiness.
Top-Promote takes care of many customers renowned for years in Germany such as German Telekom, O2, Siemens, U.S.Robotics, Sony, Verbatim and many other brands.
Far more than half of the customer groups of communication realize integrated marketing and advertising concepts. Thanks to its co-operation with universities and manufacturers, Top-Promote continuously supplies innovative impulses for topics like strategic mark guidance, mark control processes, integrated communication and consumer knowledge.
Who we are?
Where many heads pursue a goal, they can move also somewhat Copy strength highly two: Top-Promote Sales is a management consultation and an agency for sales promotion.
The agency was created in 1999 in Munich and is led by Dragan Drazic, CEO.
With many specialists, who work for a goal: Their paragraph success. The mixture is unusual: We are specialized on selling management consultation, the agency is creatively expressed in paragraph-promoting communication and selling support. The result: Concept, which set at all set screws of paragraph success - from structures and processes in the selling up to communication to POS.
Under a top specialists' work on analyses, strategies and solutions, which motivate, move and connect humans and those the paragraph success of our customers lastingly affect. We work as a coach, who points out, where chances and potentials are.
When idea supplier, who sets impulses as a general contractor, who interlaces other agencies and paragraph-oriented steers and as agency, which supplies ready for occupancy, sales-effective communication it makes us to gain our goal. Success, which we obtain for our customers, is based on a special mixture: Consistent result orientation and holistic starting point, compromise less quality props, curiosity and much enthusiasm for the task posed. This attitude leads to convincing results more conversion and yield for our customers and a pleasing growth with long-term relationship are important for us.
For both sides a comprehensible increase in value and a common market success are possible.
What we can do for you?
Top-Promote agency includes communication specialists, that are the best ones in their individual spheres of activity, and who take care of clients renowned for many years.
The powerful spectrum of the Top-Promote covers all disciplines of the classical advertisement: Sales promotion, Direct marketing, Public relation, Sponsoring, Events and Design as well as the ranges mark Management, Customer Relationship management, Multimedia and eBusiness. Parallel to it, the Top-Promote offers integrated achievements of the entire market for consultation and service in communication and marketing.
We guarantee interdisciplinary co-operation and process security between the specialists and subsidiary companies of the group with a uniform communication management.
Brand analyses
- definition of the requirement profile
- stocktaking of the mark perception from several perspectives
- identification and segmenting the core target groups and user typologies (Consumer Insight)
- competition analyses and Benchmarking
- SWOT analysis
- production of an actual profile/mark status
- derivation of strategic guidelines and goals (quantitative and qualitative)
- establishment of a Client task Force
Brand Strategy
- definition of the mark vision and the Brand Essentials
- definition of the mark position in the relevant competition surrounding field
- derivation of the mark and communication strategy
- formulation of the brand and advertising pro position
- formulation of the creative guidelines
- definition of Media mixing and planning the detail concepts: classical advertisement, PR, on-line marketing, commercial marketing, dialog marketing, event, sponsoring etc..
- elaboration of the Media strategy
Brand Execution
- campaign development
- examination of the campaign beginnings on the bases of qualitative Pre tests
- arrangement and realization of the fixed communication disciplines: classical advertisement, PR, on-line marketing, commercial marketing, dialog marketing, event, sponsoring etc..
- development of a Brand management concept for the strategic and operational guidance of the mark
- conception of a mark and a CI Bible
- recommendation for budget allocation
Brand Controlling
- continuous examination of agreement upon marketing and communication goals (e.g. mark admittingness, advertising memory, consumer acceptance, mark sympathy etc..)
- execution of quantitative and qualitative result controls
- mark valuations on basis of Brand Equity analyses
- execution of Cost Benefit analyses and Media mix optimization
Customer Relation Management
Our holistic CRM approach considers all functional aspects in marketing and selling as well as the support and integration of all customer-oriented communication channels. Depending upon need we develop individual CRM modules e.g. call center, data base and
Internet solutions as well as customer connection programs and integrate these into the existing CRM equipment on customer side.
- CRM Consulting
- Call and Communication Center
- Tele-Marketing, Tele-Sales, Info-Line, Help-Desk
- Fulfillment, Letter-shop, Reporting
- eBusiness / eCRM
- Conceptional development of Shop-systems (B2B and B2C)
- eCommerce
- Online-Advertising
- Web design (Cross Media)
- Relationship Management
We have Business Relationsships with:
